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sample designs
A closer look at recent designs: the brief, the pages and the features behind each one.
Client project
The Chestnut Clinic
Clinic website for a Japanese therapy practice · Health & wellbeing
We designed and built this website for The Chestnut Clinic, a traditional Japanese therapy clinic and practitioner school in Stoke Poges, Buckinghamshire.
The aim was to present a long-established clinic in a calm, modern way, explain the treatments and prices clearly, and make it easy to get in touch, as every booking is taken by phone. We chose a deep green and warm terracotta palette, an elegant serif for headings and a clean sans-serif for reading, with small Japanese touches in the details.
The main challenge was the amount of content: 16 therapies, a long history and a teaching school alongside the clinic. We broke everything into clear sections and cards that are easy to scan. Because bookings are phone-only, there's a call button in the header on every page, and the opening hours sit next to each booking prompt.
Features include a searchable register of around 40 practitioners across the UK and Europe, with filters for role, country and region, a map and a "Near me" option. There's also a map with directions on the Contact page and a "Did you know?" slider of facts about Japanese medicine on the home page.
- Client
- The Chestnut Clinic, Stoke Poges, Buckinghamshire
- Pages
- Home, Treatments, Prices & Booking, Our Team, Courses & Training, Find a Practitioner, About and Contact
- Features
- Practitioner register with filters and map, Call button on every page, Facts slider, Contact map with directions
Sample design by WebFresh Studio
Willow & Rose Hair Studio
Hair salon website with online booking · Hair & beauty
The brief was a calm, upmarket site for an independent salon that lets people book without picking up the phone. Sage and blush tones, an elegant serif for headings and a fixed side menu make it feel more like a boutique than a template.
The booking page needed to handle service, stylist, date and time without feeling like a long form, so it's split into four short steps with a summary and running total that updates as you go. On a phone the steps stack neatly and the menu moves to a bar at the bottom of the screen.
Other features: an "open now" indicator based on opening hours, a dark mode switch and a gallery with category filters and a full-screen viewer.
- Pages
- Home, Services & prices, Gallery and Book
- Features
- Four-step booking, Open-now indicator, Dark mode, Filterable gallery
Sample design by WebFresh Studio
The Copper Kettle Café & Bakehouse
Café and bakehouse website · Food & drink
The brief was a warm, editorial-style site for a neighbourhood café that shows off the coffee and bakes and makes the place easy to find. Cream and copper colours, a characterful serif and plenty of photography set the mood.
A café menu gets long quickly, and nobody wants to scroll past every drink to find a sandwich on their phone. Simple category buttons (coffee, breakfast, lunch, bakes) filter the list instantly, with prices lined up on the right.
The Visit page brings together opening hours, the address and a short form for cake orders and private hire, so regulars can sort an order without having to call.
- Pages
- Home, Our story, Menu and Visit
- Features
- Filterable menu, Cake-order form, Opening hours
Sample design by WebFresh Studio
Brightwater Plumbing & Heating
Plumbing and heating website · Trades
The brief was a bold, no-nonsense site for a local plumber that gets the phone ringing and answers the usual questions before anyone calls. Navy and orange with strong condensed headings give it a confident trade look.
People looking for a plumber are often in a hurry and on their phone, so the number and a Call now button stay visible at the top of every page. The services page has a clear table of typical starting prices.
The quote form lets customers attach a photo of the problem, and the areas page shows the towns and villages covered.
- Pages
- Home, Services & prices, Areas we cover and Get a quote
- Features
- Quote form with photo upload, Price table, Areas covered
Sample design by WebFresh Studio
Pennant Lane Garage & MOT Centre
Garage and MOT website with booking · Motoring
The brief was a modern, motorsport-inspired site for an independent garage, with proper online booking for MOTs and servicing. Charcoal, signal red and condensed racing-style type keep it bold and easy to read.
Booking a car in usually means a phone call, so this sample has a four-step booking flow: vehicle, service, date and time, then contact details. You can type a registration on the home page and it carries straight through to the booking form (the plate lookup is simulated). A booking summary with a running total sits alongside, and slots that are taken are greyed out.
The services page lists the jobs in a clear price table, and the layout works as well on a phone in a car park as it does on a desktop.
- Pages
- Home, Services & prices, Book online and About
- Features
- Registration entry, Four-step booking, Price table
Sample design by WebFresh Studio
Pipwort & Pearl
Florist website with shop layout · Shops
The brief was a playful, friendly site for a small florist that sells bouquets locally and also does weddings and events. Blush pink, plum and butter yellow with a chunky, rounded serif and arched photo shapes make it feel fresh and a little bit fun.
The shop is easy to browse rather than overwhelming: bouquets sit in a clean grid with category filters (bouquets, dried, gifts) and a small bag counter that updates as items are added. An announcement bar handles delivery details such as cut-off times.
The weddings page is written for couples who want to book a consultation, so the next step is always easy to see.
- Pages
- Home, Shop, Weddings & events and Our studio
- Features
- Shop grid with filters, Bag counter, Announcement bar
Sample design by WebFresh Studio
Forgeline Strength Club
Gym website with class timetable · Fitness
The brief was a high-energy site for an independent strength gym that shows the classes, the prices and the coaches, and lets members reserve a place. Acid lime on near-black with huge condensed headlines gives it a strong, athletic feel.
A full week of classes can get cluttered fast, so the timetable has day and class-type filters, and each class shows how many places are left with a small progress bar. Members can book a place or join a waiting list when a class is full. In this sample, bookings are saved in the browser rather than a real system.
The membership page has a monthly or annual price switch, and every page has a clear Free trial button.
- Pages
- Home, Timetable, Membership and Coaches
- Features
- Filterable timetable, Spaces-left bars, Price switch
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